The Daily Bulletin Archive

Institutional Marketing Plan
Over the last few months, the Marketing and Communications Office has been working to establish an institutional marketing plan (PDF, 264 KB) that outlines departmental goals and strategies and attempts to align marketing and communications efforts across campus. The new plan, which remains a fluid, working document, is available on the Marketing and Communications website. The next steps in implementing and activating this plan are to develop individualized integrated marketing and communications plans for key areas to align marketing initiatives with academic and enrollment priorities. This work will require collaboration with department directors and deans.

Advertising Initiatives 2022–2023 and 2023–2024
Below is a comprehensive list of tactics we have activated for 2022–2023. Examples of some of our advertising efforts are available on the Marketing and Communications website.

These tactics encompass multiple campaigns for undergraduate and graduate admissions and brand awareness.

• Targeted digital
  • Search engine marketing or paid search
    • General undergraduate and graduate
    • Targeted program clusters
  • Digital display (web banners - retargeting and contextual targeting)
  • Paid social media
    • Program-focused
    • General awareness
    • Event-based
    • Lead generation
• Traditional radio
• Traditional TV
• Billboards
• Streaming radio

For 2023–2024, we plan to align and coordinate our advertising efforts based on the priorities outlined in the forthcoming integrated marketing and communications plans. We will organize our advertising plan(s) over the summer in an effort to be proactive and coordinated in our campaigns and not reactive or one-off endeavors.

Brand Study and Refreshed Brand Standards
We will begin phase one of a comprehensive brand study later this spring. We are working with Red Cactus Marketing to perform an image and perception study, which will entail conducting a quantitative online survey with various internal and external audiences. This phase will also include a summary of key findings, competitive and environmental positioning analyses, and a brand positioning matrix. After phase one, we hope to continue the study to include qualitative research to further inform our brand platform and advance our visual identity, messaging, and position.

We will be asking for your participation in this important process. Please watch the Daily Bulletin for updates.