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Posted: Thursday, April 23, 2009

PRSSA Hosts Public Relations Professional Conference

By Phillip Weiss

The Buffalo State Public Relations Student Society of America (PRSSA) chapter will host a daylong conference, “Degree, Check! Earning Your Stripes in the PR World,” on Saturday, April 25, on the Buffalo State campus. More than 100 students from colleges across New York State will be in attendance learning about various aspects of public relations, including social networking, fundraising, crisis management, and sports information. The conference is designed to help students network with area professionals and guide them beyond their academic degrees.

Public relations practitioners from across Western New York, including Buffalo State faculty and staff, will participate as guest speakers or panelists: Deborah Silverman, assistant professor of communication, will discuss the role of ethics in PR; Barbara DeSimone, assistant director of the Niagara County Community College Foundation and lecturer of communication, will discuss fundraising; Jeffrey Paterson, director of communication and advancement for the Health Association of Niagara County and lecturer of communication, will discuss diversity; and Timothy Walsh, associate vice president for college relations, will address his role in providing public relations for Buffalo State as part of a panel on diversity.

More information, including a lineup of the day’s events, can be found on the PRSSA Web site.

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