From The CIO And Vice President For Enrollment, Marketing, And Communications
Posted: Tuesday, January 8, 2019New Creative Theme: Believe. Inspire. Achieve.
I am excited to announce that Buffalo State College has a new creative theme:
Believe. Inspire. Achieve.
This theme was developed and managed by our own Marketing and Communications Office. It was thoughtfully chosen and informed through comprehensive marketing research. This research was composed from an awareness and perception study conducted with alumni, donors, community and business leaders, prospective undergrad and graduate students, faculty and staff members, current students, and a competitive analysis.
The college has progressed through many themes over the years, and this theme is the next step in that progression. These three words were chosen as they embody who we are as a college and are in direct support of our mission and core values.
We encourage the entire campus to begin using the new theme, which will also be used in admissions recruitment materials as well as in brand awareness campaigns, marketing initiatives, and general promotional items. More information about the theme is available on the Marketing and Communications website. This tool kit will allow you to add our new creative theme to your events, activities, programs, and promotional items. We also look forward to the campus community helping us build the theme into our many established Buffalo State traditions.
