The Daily Bulletin Archive

The College Relations Office will present the webinar "Information Architecture: The Journey, the Destination, and the Return Trip" on Wednesday, November 20, from 2:00 to 3:00 p.m. in Cleveland Hall 205.

Presenter Fran Zablocki has worked with information architecture (IA) in some capacity his entire career. He revamped the IA for Nazareth College’s entire website in 2008 and reimagined the IA for SUNY Geneseo’s alumni website and online community in 2011. He currently works on IA with schools nationwide, including Miami University in Ohio, Whittier College, Webster University, the American University of Paris, Salem State University, and the State University of New York, as part of his role at mStoner. Zablocki holds a bachelor’s degree in business with a specialization in technical writing and information design, and an M.B.A. in marketing and information systems.

What You’ll Learn
You will gain a comprehensive understanding of IA best practices in higher education. We will answer questions that cover a range of topics, including user behavior, labeling, user experience (UX), training, governance, top-down IA, bottom-up IA, and staff and professional development.

• What is IA? What isn’t IA?
• Why can’t visitors find anything on my site?
• What are some common mistakes and solutions?
• What paths do people commonly take to find information?
• What should I call this link?
• Where does IA fit into UX, and how can it improve overall UX?
• How can I educate people on my campus about what IA is?
• What does a professional IA practice look like? Which staff positions should be responsible for IA?
• What do I do beyond the first level of navigation?
• How do I turn this wall of text into something usable?
• What skills are required for working on IA?
• What are some good resources for IA? Where do I start?

Who Should Attend

• Any office, program, or center embarking on migrating their own site over to Drupal
• Faculty or staff members invested in the success of their department or office site as a recruitment or retention tool
• Faculty or staff members who serve as primary web contacts
• Online influencers within a department or office

RSVP to Mark Norris, associate director of web administration, ext. 4859, by Tuesday, November 19. Refreshments will be provided.