Campus Community
Posted: Thursday, January 22, 2009Buffalo News to Sponsor Theater Department Performances
By Phyllis Camesano
The Buffalo State College Theater Department and theBuffalo News have entered into a promotional partnership that is increasing visibility for college performances—at no extra cost to the department.
Last fall, Drew Kahn, professor and chair of the Theater Department, contacted the Buffalo News to discuss promotional possibilities for college performances. Cindy Sterner, promotions and public affairs director at theBuffalo News, jumped at the opportunity. Under the new arrangement, which is all part of the department’s existing ad buy in Gusto, the News has increased the size and frequency of ads, offered $5 discount coupons for select performances, and lent its name as sponsor to programs and signage.
“The Buffalo News is imbedded in arts and culture, and so is Buffalo State College,” Sterner said. “We are impressed with the Theater Department’s proven track record and delighted to provide increased visibility.”
The promotional partnership began with last fall’s production of Dog Sees God: Confessions of a Teenage Blockhead, which sold out nine of its 10 performances. This spring, the partnerships continues with The Grapes of Wrath (March 12–21) and the Theater Department’s annual dance concert, The World Within (April 29–May 2).
“We are thrilled with this new relationship,” said Kahn. “Not only are we increasing awareness of the amazing work our students and faculty are doing at Buffalo State theater, we are also joining forces with an organization that has a powerful and tangible commitment to education and the arts.”
Plans are under way for expanding the partnership to all corners of Western New York. For more information about the Theater Department or to purchase tickets, please visit the Web site or call 878-6416.
