The Daily Bulletin Archive

Please join us for "Data Science Applications in Marketing Analytics," a presentation by Buffalo State alumna Sarah Burke, marketing analyst at the Mayo Clinic, on Monday, November 6, from 4:50 to 6:05 p.m. in Science and Mathematics Complex 151. The presentation is part of the Data Science and Analytics Seminar Series.

Presentation highlights:

• What marketing analytics is and how it relates to the data science lifecycle 
• What a marketing analyst does 
• Differences between working for an agency versus in-house 
• Skills and qualifications needed to succeed  

Ms. Burke has 10 years of experience in digital marketing and analytics. She holds an M.S. in data science and analytics from Buffalo State.