The Daily Bulletin Archive

From the Chair of the Senate Curriculum Committee
Advanced to the President
The following have been approved by the Senate Curriculum Committee and forwarded to the president for review:

Program Revisions:
B.S. Mathematics Education 7–12
Minor in Mathematics

Course Revision:
SWK 493 Field Practicum I

Course Revision with General Education 2023 Designation:
DIVERSITY: EQUITY, INCLUSION, AND SOCIAL JUSTICE
SWK 302 Social Justice Advocacy

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Advanced to the Curriculum Committee
The following have been received in the College Senate Office and forwarded to the Curriculum Committee for review:

Course Revisions:
BUS 320 Principles of Marketing. Prerequisite: Sophomore standing. Review of basic concepts, principles, and strategies used in the marketing of product offerings. Marketing involves understanding consumer needs and wants; deciding which target markets the organization can serve best; and developing a value proposition by which the organization can attract, keep, and grow targeted consumers. Offered fall and spring semesters.

BUS 360 Principles of Management. Prerequisite: Sophomore standing. The principles, techniques, and concepts needed for managerial analysis and decision-making. Course highlights the effective management of planning, organizing, influencing, and controlling related to the internal and external environment and issues of ethics and social responsibility. Offered fall and spring semesters.

BUS 365 Entrepreneurship. Prerequisite: Sophomore standing. Overview of the entrepreneurial process. Focus on identifying and evaluating ideas and learning the steps and competencies required to launch a successful new venture. Topics include characteristics of successful entrepreneurs, techniques for finding and screening ideas, entrepreneurial finance, valuation and dealmaking, and writing a business plan. Offered fall and spring semesters.

BUS 403 Consumer Behavior. Prerequisites: BUS 320, business major. Investigation of market offerings and their effect on consumers’ lives before, during, and after the point of purchase. Specifically, how these items influence how consumers feel, especially in the canon of social media and the digital age. Offered fall and spring semesters.

BUS 420 International Marketing. Prerequisites: BUS 320, business major. Various concepts and tools for analyzing international marketing strategies and evaluating the marketplace, including competitors and the external environment: demographic, cultural, economic, technological, political/legal, natural, and presenting marketing opportunities. Focus on developing, evaluating, and implementing international marketing strategy at all geographic levels. Offered fall and spring semesters.