The Daily Bulletin Archive

Buffalo State is pleased to welcome Rajendra S. Sisodia, professor of marketing at Bentley University, who will present “Conscious, Caring, Creative, Compassionate: The New Face of Capitalism in the Twenty-First Century” on Thursday, April 30, during Bengal Pause (12:15–1:30 p.m.) in the Burchfield-Penney Art Center. The lecture, the first in the Business Department’s inaugural speaker series, is free and open to the campus community.

The United States and much of the world are in the midst of broad economic changes. Sisodia will describe a shift toward “conscious capitalism” and what companies must do to prosper under these new realities.

Sisodia is a widely published author, educator, and consultant whose expertise includes marketing ethics, marketing strategy, and the tactical use of information technology. An electrical engineer from Birla Institute of Technology and Science in Pilani (India), he holds an M.B.A. in marketing from the Jamnalal Bajaj Institute of Management Studies in Mumbai, and a Ph.D. in marketing and business policy from Columbia University, where he was the Booz Allen Hamilton Fellow. He served as associate professor of marketing and director of executive programs—including the executive M.B.A. program and the master’s program in technology management—at George Mason University until 1998, and as assistant professor of marketing at Boston University from 1985 to 1988.

Sisodia was cited as one of “50 Leading Marketing Thinkers” in 2003 by the Chartered Institute of Marketing, the largest marketing association in the world. His book The Rule of Three: How Competition Shapes Markets (with Jagdish N. Sheth, 2002) has been translated into German, Italian, Polish, Japanese, and Chinese. It was the subject of a seven-part television series by CNBC Asia and was a finalist for the 2004 Best Marketing Book Award from the American Marketing Association. His book Firms of Endearment: How World Class Companies Profit from Passion and Purpose (with David Wolfe and Jagdish N. Sheth, 2007) has been translated into six languages and was named one of the best business books of 2007 by several organizations.

With nearly 100 published articles in such journals as theHarvard Business Review, the Journal of Business Research, the Journal of Public Policy & Marketing, andInformation & Management, Sisodia has also written more than two dozen business cases, primarily on strategic and marketing issues in the telecommunications industry, as well as a number of analyses and book chapters. 

He writes frequently for the Wall Street Journal, and his work has been featured in the New York Times, Fortune,the Financial Times, the Washington Post, the Boston Globe, the Christian Science Monitor, and the Economic Times, as well as on radio and television networks such as CNN, CBC, National Public Radio, and Fox. He is on the editorial boards of several journals, and was previously the associate editor of the Journal of Asia-Pacific Business. He has served as a reviewer for theJournal of Marketing, the Journal of Retailing, and other leading marketing journals.

He has taught in the United States, Canada, Chile, Dubai, England, Hong Kong, India, and Singapore. His consulting and education clients have included AT&T, Ernst & Young, IBM, MCI, Price Waterhouse, Siemens, Sprint, Volvo, the Bureau of Land Management, the Commonwealth of Virginia, the Internal Revenue Service, the United Nations, the U.S. Postal Service, and the World Bank.