Achievements
Posted: Wednesday, September 8, 2010Keunyoung Oh, Assistant Professor, Technology, and Chenchen Huang, Assistant Professor, Hospitality and Tourism
Chenchen Huang, assistant professor, Hospitality and Tourism, and Keunyoung Oh, assistant professor, Technology, presented a research paper at the 2010 International Tourism Symposium, A New Horizon of International Tourism: From the Hinterland to the Ocean, July 5–7, at Buan, Jeonbuk Province, in Korea. Their paper, “Tourism Destination Branding: A Conjoint Analysis Approach,” measured the importance of key attributes that tourists consider when choosing a destination for a short trip. Buffalo as a tourism destination was compared with its major competitors in the regional-drive market by using choice-based conjoint analysis.
