Achievements
Posted: Wednesday, February 22, 2012Timothy J. Walsh, Associate Vice President, and Brian C. Kantz, Director of Publications, College Relations
Tim Walsh, associate vice president for college relations, and Brian Kantz, publications director, presented a featured session on brand strategy development at the 2012 Council for Advancement and Support of Education (CASE) District I and II Conference, held January 22–24 in New York City. They explained the development of Buffalo State’s new “Because of Buffalo State” branding initiative. The conference attracted 1,200 marketing and fundraising professionals from more than 300 educational institutions in the northeast.