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From The CIO And Vice President For Enrollment, Marketing, And Communications

Posted: Wednesday, February 5, 2020

Campus Communication Assessment: Phase 1

Buffalo State College will conduct a campuswide assessment to document the official communications that are sent to all students from every department, program, or office on campus, including content, schedule, type, and frequency.

During the first phase of the project, student support programs, academic departments, and offices will be asked to report all official communication sent to all students from the time of their application through the end of their second semester (first year) of study using a spreadsheet designed by the project team.

Returned data will be analyzed by Institutional Research, and a visual display of the results will be presented for further discussion and action.

Why are we performing a campus communication assessment?
We are aware that students are overwhelmed by e-mail communication, yet communication is part of engagement. In order to improve and support student engagement, we must understand what, how, and how often we communicate with students, including the channels we use.

This endeavor supports the goals and associated focus areas in the Buffalo State strategic plan:

Goal 1: Provide an Excellent Education Inside and Outside the Classroom

Goal 2: Continue to Create an Engaged Community

Goal 3: Enhance Institutional Effectiveness

Goal 4: Provide Appropriate Resources Necessary to Succeed

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