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Posted: Thursday, June 22, 2023

Appointment: Director of Communications and Content Strategy

From the Assistant Vice President for Marketing and Communications
I am pleased to announce that Geoff Nason has been named director of communications and content strategy in the Marketing and Communications Office, effective today, June 22. Mr. Nason was previously the Gusto manager at the Buffalo News, where he has worked since 2007, formerly serving as a digital editor, assistant online editor, and sports copy editor. He managed a staff of digital content editors and producers that handled audience engagement for BuffaloNews.com, which averaged 1 million daily page views and 2.5 million unique monthly users. Mr. Nason was part of a newsroom leadership team that oversaw numerous website redesigns, content management system implementations, and ongoing product management across digital platforms. He is credited with creating and implementing a plan to expand the News’s flagship newsletter, “Good Morning, Buffalo,” which has grown from an automated newsletter with 10,000 subscribers to more than 75,000 subscribers, with a unique open rate greater than 40 percent. Mr. Nason holds a bachelor of arts in English and communications from the University at Buffalo and an M.B.A. from St. Bonaventure University.

I would like to thank the search committee—Colleen Callahan, Therese Fuerst, Tom Galluch, Paula Love, and Mark Norris—for their time and dedication to filling this important role.

Please join me in welcoming Geoff Nason to Buffalo State University.

Submitted by: Matthew J. Heidt
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